May 11, 2026 Leave a message

Dialogue With Senior Executives Of Sonok: The Hot Spot in The High-end Projection Industry And The Golden Age Of Three-color Laser Projection

In recent years, with the continuous implementation of emerging scenarios such as cultural tourism night tours, museum digitization, and immersive experiences, the high-end engineering projection market is ushering in a new round of explosive growth. Data shows that the domestic high-end engineering projection market will grow by more than 35% year-on-year in 2025, with demand from the cultural tourism and cultural museum fields accounting for more than 60%. In terms of the choice of technical route, pure three-color laser is gradually becoming the core direction of industry development due to its excellent color performance and image quality advantages.

 

On April 15, Sonok, the leading brand in the domestic projection industry, released the "Fierce Dragon Series" pure three-color laser engineering projectors. The launch of this new product is not only the result of Sonok's ten years of deep technological development, but also marks that China's high-end engineering projection industry has achieved a historic leap from "catching up with standards" to "defining standards" in the core technology field.

 

What are the highlights of Sonok three-color laser projector? What does the release of new products mean to the industry? What are the benefits to digital cultural tourism, digital museums, etc.? With a series of topics, Screen Display Times had the honor to interview four industry experts, Du Bing, deputy general manager of Sonok (Suzhou) Optoelectronics Co., Ltd., a representative company of national projection brands, Qiu Zuolin, general manager of Sonok Fuzhou R&D Center, Ye Wenbin, general manager of Sonok Taipei R&D Center, and Mei Yufei, general manager of Sonok Japan R&D Center, and had in-depth exchanges on the sustainable development and transformation of the projection industry.

 

Technological leap, Sonok reconstructs the performance benchmark of high-end projection

 

Du Bing said that the most eye-catching breakthrough of Sonok's "Fierce Dragon Series" is its adoption of the industry's first independently developed S-VIDS technology RGB pure three-color laser engine solution. Different from traditional projection technology, this solution realizes the direct combination of RGB pure three-color lasers, completely abandons the traditional fluorescent wheel and color wheel structures, and physically solves industry pain points such as color attenuation and limited color gamut.

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