The laser projection ranks continue to expand worldwide, influenced by Hisense Vision's Vidda.
LG announced the new CineBeam Qube laser projector at CES 2024, a minimalist-looking device that weighs 3.28 pounds (about 1.48 kg) and is 135 mm long on one side and 80 mm long on the front.
It comes with HDMI eARC and USB-C ports, and a 3W built-in mono speaker. It can project images up to 120 inches in full 4K resolution, has a standard 1.2 throw ratio, and comes with a handle. It projects 500 ANSI lumens and supports HDR 10.
It is said to be equipped with an RGB laser light source and image refinement technology that delivers a 450,000:1 contrast ratio and 154 percent DCI-P3 color gamut coverage.
This laser projection is expected to have an easy setup with an auto screen adjustment feature that automatically adjusts the focus of the image as well as optimizes the image position and screen size.
The global smart micro-projection market is currently in a stage of rapid development, and along with the upgrading of the product structure, the laser projection track with higher growth rate is the focus of manufacturers' competition.
The LG into the laser projection, indicating that in the laser projection line, the industry has formed a full consensus. And Hisense Vision's Vidda has helped the industry sampling.
LG predicts that laser projection still has room to rise
According to industry data from Lotus Technology, in the first three quarters of 2023, the global projector market shipments reached 13.5 million units, a year-on-year increase of 4.5%; the annual shipments are expected to be 18.27 million units, a slight increase of 2.4% year-on-year.
Although it is a slight increase in terms of the industry, compared with the TV industry, the future space of intelligent projection is still worth looking forward to.
In the TV growth is facing the ceiling, users began to project the projection as an important option. Take the Chinese market as an example, as of November 2023, the overall sales of the domestic online laser projection market has exceeded last year's annual 92.43%, 4K projection is more than last year's annual 165%, compared to the industry's growth rate of 2.4%, the rapid growth of the laser and 4K projection market can be seen.
Projection display consumption is being realized from the availability to good use, from entry to high quality, from simple large screen to 4K ultra clear large screen upgrade. In this process, laser projection, whether in the color gamut, brightness, or energy saving and environmental protection have significant advantages. In the context of consumer upgrading, laser projection's inherent large screen and the ultimate display effect also gives it the backbone to benchmark high-end display products.
If LG still has a certain moat in the field of TV, then in the laser projection product line, Vidda laser projection, whether it is the market cultivation, or the capture of user preferences, have given the industry a sample.
No coincidence, last year, The Freestyle Samsung with the enjoyment of intelligent projector on sale in China, Sharp also launched the first intelligent projector, it can be said that the global home appliance giants are actively entering this track. This shows that Chinese consumers' demand for laser projection and the performance of Vidda laser projection have given them a piece of mind.
The rise of an industry and the development of the industry is not driven by one company, but more companies enter this track to achieve the same frequency resonance. Facing the global demand for laser projection, LG entered this track because it saw the growth of the industry. For these giants, they will never enter a sunset industry.
Laser projection has the new projection solutions that users need
According to official forecasts, in 2027, the scale of global laser projection shipments is expected to reach 2.85 million units, with a compound growth rate of 14.5% during 2022-2027; the Chinese market will reach 1.54 million units, accounting for 54% of the global market. Laser display market will maintain a strong momentum of development, Lotus Technology (RUNTO) predicts that the global shipment scale is expected to approach 3 million units in five years.
This business opportunity attracts technology giants to rush into this track layout. As YS Lee, Vice President and Head of IT Business Unit, LG Electronics Business Solutions, said, "The LG CineBeam Qube is a lifestyle projector that is perfect for spaces large and small, and has all the qualities that consumers are looking for when choosing a new projection solution.LG's upgraded projector lineup offers a wide range of enriched lifestyle devices that present excellent space integration and versatility, as well as an immersive theater viewing experience."
Laser projection is just a branch of laser display. Along with the maturity of the technology, industry chain and cost reduction, it is foreseeable that the laser projection market will gradually expand in recent years time. With three-color laser responsible for determining the upper limit of picture quality and 4K resolution responsible for presenting the effect of picture quality, Vidda further breaks through the product barriers and becomes the new engine of the laser projection industry.
