In many manufacturing industries there is a chaos of copying and counterfeiting, which makes it difficult for some enterprises to manage their brand image. Often after the launch of their own new products, some small businesses or individual enterprises began to imitate manufacturing, which not only has an impact on product promotion, but also because consumers can not effectively distinguish the authenticity of the product, will have great doubts about the credibility of the enterprise brand.
In the face of this problem, many companies are now beginning to focus on the protection of their own brands. By marking the unique tracking code on the surface of the product, engraving the product LOGO in an obvious position and other ways to gradually gain the trust of consumers. In addition, basically all the formal manufacturers will be marked on the outside surface of the product production date, manufacturer information, contact information and other consumer concerns, which allows users to buy products more comfortable. These information marking methods from the beginning of the stickers, screen printing, to the most popular laser marking, inkjet code, the operation is increasingly simple and efficient. The markings on these products have become the most important means to distinguish them from counterfeit products.
Traditional anti-counterfeiting methods include stickers, silk-screen printing and inkjet, but with the development of laser technology, laser marking machines have been rapidly promoted and applied. Especially for FMCG, daily chemical products, pharmaceutical products and other industries, the traditional inkjet method is easy to cause pollution in the workplace, while laser marking does not use any media, will not produce any pollution and is very safe. Now many mineral water and beverage manufacturers have started to apply the laser marking equipment in the assembly line, which is not only more environmentally friendly, but also very efficient. Medical supplies are more rigorous, especially taking capsules, masks and other items can only use laser marking process for product information marking.
Laser marking machine in the product anti-counterfeiting advantages
1. Laser marking has more efficient traceability
Once counterfeit and shoddy products start to circulate in the market, it is undoubtedly a disaster for the credibility of the enterprise brand. The information of laser marking has the characteristics of permanent, not easy to erase, not easy to fall off, and can be traced, which makes it more convenient for enterprises to maintain their rights.
2. Laser marking has lower operating costs
Fiber laser marking does not need to add other consumables, no additional material costs, electricity can be used, so the operating costs are very low. In addition, the laser marking efficiency is high, which can save some labor costs.
3. Laser marking has higher environmental advantages
Traditional ink printing may penetrate the outer packaging of food and affect the health of consumers. The use of laser marking machine is non-toxic and harmless, in line with the concept of people's health. And does not produce any pollutants, more environmentally friendly.
4. Laser marking has a broader range of applications
Compared with the traditional inkjet marking method, laser marking machine can be applied to a wider range of materials. Including stainless steel, carbon steel and other metals and various non-metallic materials such as glass, ceramics, plastics, leather, etc., can be permanently marked on its surface with high quality. And laser marking on the surface of the workpiece without force, no mechanical deformation, marking higher quality.
5. Laser marking has a higher degree of recognition
Fiber laser marking machine can engrave a variety of text, symbols and patterns, but also according to the characteristics of the product can be customized character graphics, character size can be from millimeter to micron scale, extremely difficult to forge. While anti-counterfeiting, enhance the brand image.
Although the choice of which marking method to use for a product depends on the nature of the industry, product attributes and cost control, the current laser marking technology and the application of laser marking equipment are already very mature. Therefore, from the technical development trend and to improve the brand influence of enterprises, laser marking is still a best choice.
