With the liberalization of the three-child policy, the domestic market demand for mother and baby products will further expand. Due to the special characteristics of the mother and baby products industry, consumers have high requirements for the quality and safety of mother and baby products.
All for the sake of the child! This is the biggest demand of many consumers when they buy mother and baby products. Major manufacturers of mother and baby products in the protection of product quality at the same time, in the product code should also pay extra attention. High precision, pollution-free features, so that the laser marking machine has become the favorite of the mother and child product marking code.
Ultraviolet laser marking machine
The milk powder packaging laser marking
Now the baby milk powder on the market is mostly metal filling, for this kind of high unit price, related to the health of young children's products, anti-counterfeiting is particularly important. From 2013, the State Council executive meeting pointed out that infant milk powder will be regulated according to pharmaceutical standards. Generally speaking, the information carriers mainly used by enterprises for product quality tracking and tracing include one-dimensional code, two-dimensional code and digital code.
Major infant milk powder production enterprises in the milk powder electronic supervision of the canned production line can be used laser marking machine. Laser marking machine coding is suitable for a variety of materials, whether it is the first level of the enterprise or the second level of coding can be online high-speed printing, laser marking belongs to the permanent marking, compared with the traditional inkjet code is more beautiful, which is characterized by high precision, high efficiency, can not be changed, scraping, and environmental protection and pollution-free, no consumables.
Using the Internet of Things marking technology "one can, one code" anti-counterfeiting traceability function, consumers only need to open the WeChat client at the time of purchase, aligned with the QR code on the package to sweep, you can be informed of a series of detailed information about the origin of the milk powder, collection, the production process, quality testing, packaging, transportation, sales, etc., so that each can of milk powder is assured that the milk. The following is a list of the most important things you can do for your business.
The laser coding of milk bottle scale
According to the "Infant Bottle Safety Standards" issued by the China Toys and Baby Products Association, there must be a scale mark on the bottle, and the smallest capacity scale value shall not be greater than 60 milliliters. If there is a serious deviation in the scale of the bottle used to mix milk for children, it may lead to infants and young children drinking high or low concentration of milk for a long time, which may affect their normal development.
Laser marking machine in the baby bottle scale coding advantages are obvious:
- To maintain the safety of the material of the bottle;
- Laser marking is clearly visible, permanent and solid, will not be erased, fall;
- Marking pattern can be changed at will;
- No consumables, cost savings.
Baby diapers "a package of one code"
The traditional way of diaper promotion is generally "buy one get one free, full reduction" of this type, this type of manpower, material costs are higher, and the intermediate links are also more prone to error. Goods management is difficult, data is difficult to record, easy to tamper with goods ...... so that merchants have a big headache.
The use of "a package of a code" approach, consumers in the purchase of products, take out the cell phone sweep, can directly participate in the lottery, physical prizes directly from the courier company to the door, such as fees, vouchers, cards and other virtual prizes, can be directly recharged to the user's account, it is very convenient.
More importantly, merchants can leave a large number of clearly verifiable background data through promotions, processing and analyzing these data, mastering consumer preferences, product use of good reviews, etc., to the secondary precision marketing, catering to market demand, brought a very good data support.
For the future of maternal and child products market, in addition to the above mentioned "one package, one code" form, merchants can also be based on the characteristics of the promotional products, choose to use a one-item one code, a bottle of one code, a box of one card and so on, to meet a variety of customer needs.
